Humans are blessed with the sense of taste and smell. Interestingly, a blend of taste and sense crafts flavor. The scent is crucial in stimulating appetite and the craving of food people like which ignites the purchasing effort towards these foods. Today, the concept of applying scent advertisement to attract customers is becoming a useful marketing strategy for marketers. Business enterprises employ aromatherapy in their activities since it plays several roles including pain treatment, sleeping therapy, increasing appetite and more importantly, attracting customers and prospects in food businesses. It is not only ideal for enticing new clients but also ensuring that the customers are always returning to make more food purchases. With the changes in the clients’ needs and preferences, there is a need of not only altering the products and services sold but also improving the marketing strategy to match their changing perspective on what impresses them. It also ensures that the buyers stay with a long-lasting impression which makes them even bring their friends to make the purchases. Use of Aroma scent entails utilizing various food aromas to make the product look more appealing and also enhance the environment.
Aromatherapy can be used in improving the scent of restaurants for positive results that would improve food sales. Good scents in restaurants have proven to enhance the appetite of customers. The diffuser distributes the scent to ensure that the clients smell the aroma which prompts both physical and emotional response. And to satisfy this response, the customers tend to buy the items on sale thus boosting the sales significantly. With the increase in the number of users in restaurants and other food businesses using it as a method of attracting customers, it is an ideal strategy that one should learn more about and purpose to utilize it to boost their food sales.
Benefits of Using Aromatherapy as a Marketing Strategy
Aromatherapy utilizes aroma compounds, plant materials, and essential oils whose aroma is diffused in the air using the best essential oil diffuser which in turn improves the physical and psychological well-being of the people. Since, given both the physical and health benefits of Aromatherapy, it is essential in attracting customers and prospects thus increasing food sales in food joints and restaurants. Some of the benefits associated with using diffusers to do Aromatherapy to increase food sales in restaurants are expounded herein;
- Cost-effective Form of Advertisement. Scent marketing techniques like aromatherapy eliminate conventional marketing strategies like branding T-shirts and caps with the logos of respective restaurants, radio advertisement, using billboards, and newspaper advertising as well as ads posting. Scent advertisement and signature scents have proven to be a simplified and cheaper marketing strategy for food businesses like restaurants. Today, restaurant have signature scents to keep their customers coming thus increasing food sales.
- Stimulates Appetite. A clean and attractive environment is the first component that should be plunged into an eating environment. Aromatherapy is effective in improving and boosting the appetite of customers in restaurants. The sweet scent improves the smell of the food as well as that of the eating environment. By increasing the willingness to eat, Aromatherapy is essential in attracting many customers and increasing sales in the restaurant.
- Outstanding Scent Research. Scientific research has shown that displaying pictures of food is not enough to ignite that craving sensation which encourages people to purchase food. According to the research, a visual representation alone is not enough to convince the brains of customers to buy food. This research has proven that to increase food sales, restaurants ought to incorporate the sense of smell in their marketing strategies to increase sales. The signature scent in the restaurants will attract more customers who love the scent.
- Associated Benefits. Aromatherapy has additional benefits other than attracting customers and increasing their appetite. It cleanses and purifies the air. It also boosts the immune system, reduces stress, and boosts mood and concentration. These therapeutic benefits will increase the food sales by enticing customers to buy from the business. Therefore, applying Aromatherapy is the ultimate way of giving clients an unforgettable experience.
So, to ensure that a marketer achieves the best results, it is incredibly smart to apply Aromatherapy as a marketing strategy to lure customers into the food joint. And to achieve this, acquiring quality well-crafted diffusers from a reliable dealer or company is the first critical step towards attracting more customers and increasing sales in the food business. There is no limit to the use of this marketing strategy thus marketers and restaurant owners should experiment to determine which combination best suits their restaurants. Different aromatherapy suit different preferences and needs. A combination of several diffusers will multiply the unforgettable experiences of customers and make them crave to visit the restaurant for food every time they have to eat.
Scentsational Marketing in Business: A study of Scent Atmospherics retrieved from https://dc.etsu.edu/cgi/viewcontent.cgi?article=1264&context=honors